Audio Advertising

Audio AdsPodcast & Streaming Audio Advertising

Reach engaged audiences through premium podcast advertising, streaming audio platforms, and voice-activated advertising with advanced targeting and measurement.

Audio Campaign Dashboard

Spotify

1.8M

Listens

Apple Podcasts

950K

Listens

Google Podcasts

720K

Listens

Amazon Music

640K

Listens

Audio Targeting Active

Podcast FansMusic LoversCommutersTech Early Adopters

Campaign Performance

92% Completion Rate

+35% vs display ads

• Premium podcast inventory

• Voice-activated advertising

• Advanced audio targeting

• Cross-platform measurement

Audio Platform Inventory

Podcast Platforms

Premium podcast advertising across major podcast platforms and networks

Spotify Ad Studio

Audience:456M+ monthly users

Completion:95%

Engagement:High listener loyalty

Content:

Music, podcasts, audiobooks

Demographics:

Adults 18-44, music lovers

Ad Formats:

Audio adsVideo podcast adsDisplay companion

Targeting: Music taste, demographics, behavior

Apple Podcasts

Audience:28M+ weekly listeners

Completion:93%

Engagement:Premium audience

Content:

Premium podcast content

Demographics:

Affluent, educated, iOS users

Ad Formats:

Host-read adsProgrammatic audio

Targeting: Interest-based, demographic

Google Podcasts

Audience:23M+ monthly users

Completion:91%

Engagement:Discovery-focused

Content:

Diverse podcast library

Demographics:

Android users, diverse

Ad Formats:

Programmatic audioCompanion display

Targeting: Google audience data

Amazon Music/Audible

Audience:82M+ subscribers

Completion:94%

Engagement:High purchase intent

Content:

Music, podcasts, audiobooks

Demographics:

Prime members, affluent

Ad Formats:

Audio adsVoice adsAlexa skills

Targeting: Purchase behavior, Alexa data

Streaming Audio

Music streaming platforms with audio advertising opportunities

Pandora

Audience:58M+ monthly users

Completion:89%

Engagement:Passive listening

Content:

Personalized music stations

Demographics:

Adults 25-54, mainstream

Ad Formats:

Audio adsVideo adsDisplay

Targeting: Music genome, demographics

SiriusXM

Audience:34M+ subscribers

Completion:96%

Engagement:Highly engaged

Content:

Satellite radio, podcasts

Demographics:

Affluent, commuters

Ad Formats:

Live readsProduced spots

Targeting: Channel preferences, location

iHeartRadio

Audience:129M+ monthly users

Completion:88%

Engagement:Local and national reach

Content:

Live radio, podcasts, music

Demographics:

Broad demographic reach

Ad Formats:

Audio adsPodcast sponsorships

Targeting: Broadcast data, digital behavior

TuneIn

Audience:75M+ monthly users

Completion:90%

Engagement:News and sports focus

Content:

Live radio, sports, news

Demographics:

News consumers, sports fans

Ad Formats:

Audio adsLive sponsorships

Targeting: Content preferences, location

Voice-Activated Platforms

Smart speakers and voice-activated advertising opportunities

Amazon Alexa Skills

Audience:100M+ Alexa devices

Completion:97%

Engagement:Voice interaction

Content:

Voice skills, flash briefings

Demographics:

Smart home adopters

Ad Formats:

Voice adsSkill sponsorshipsAudio responses

Targeting: Voice commands, purchase history

Google Assistant

Audience:500M+ monthly users

Completion:95%

Engagement:Search-driven

Content:

Voice search, smart home

Demographics:

Android users, tech-savvy

Ad Formats:

Voice responsesAudio ads

Targeting: Search behavior, location

Apple Siri

Audience:375M+ monthly users

Completion:93%

Engagement:iOS ecosystem

Content:

Voice assistant, shortcuts

Demographics:

iPhone users, affluent

Ad Formats:

Siri suggestionsApp promotions

Targeting: iOS behavior, app usage

Advanced Audio Targeting

Behavioral Targeting

Target based on listening behavior, music preferences, and audio consumption patterns

Accuracy:94% behavioral prediction

Scale:300M+ audio profiles

Privacy:Opt-in based, anonymized

Data Source:Platform analytics, listening data, user preferences

Capabilities:

• Music genre preferences and listening history
• Podcast category interests and subscription patterns
• Listening time and frequency patterns
• Skip rates and engagement behavior
• Cross-platform audio consumption

Contextual Targeting

Target based on audio content context, mood, and listening environment

Accuracy:96% content classification

Scale:10M+ audio content pieces

Privacy:No personal data required

Data Source:Content metadata, AI analysis, environmental data

Capabilities:

• Content genre and category matching
• Mood-based targeting (workout, relaxation, focus)
• Time of day and listening context
• Weather and seasonal targeting
• Location-based audio content

Demographic Targeting

Target specific demographic groups based on platform data and preferences

Accuracy:91% demographic accuracy

Scale:250M+ user profiles

Privacy:Privacy-compliant, consent-based

Data Source:Platform registration data, survey data, third-party data

Capabilities:

• Age, gender, and income targeting
• Education level and occupation
• Geographic location and DMA
• Language and cultural preferences
• Device type and platform usage

Voice & Audio AI Targeting

Advanced targeting using voice recognition and audio AI analysis

Accuracy:88% voice intent accuracy

Scale:50M+ voice interactions

Privacy:Strict consent required, encrypted

Data Source:Voice AI, audio processing, machine learning

Capabilities:

• Voice command analysis and intent
• Audio content sentiment analysis
• Background noise and environment detection
• Voice biometric insights (with consent)
• Conversational context understanding

Audio Ad Formats

Pre-Roll Audio Ads

Audio ads that play before podcast episodes or music tracks

Duration:

15s, 30s

Completion:

94%

Pricing:

$8-25 CPM

Best For:

Brand awareness, product launches

Features:

• Guaranteed play-through
• High completion rates
• Premium content adjacency
• Cross-platform delivery

Engagement: High attention, captive audience

Mid-Roll Audio Ads

Audio ads inserted during natural breaks in content

Duration:

30s, 60s

Completion:

96%

Pricing:

$12-35 CPM

Best For:

Performance campaigns, conversions

Features:

• Natural content integration
• Highest completion rates
• Contextual relevance
• Premium inventory

Engagement: Highest engagement, natural placement

Host-Read Sponsorships

Authentic endorsements read by podcast hosts or radio personalities

Duration:

30s, 60s, 90s

Completion:

98%

Pricing:

$15-50 CPM

Best For:

Brand building, trust-based products

Features:

• Authentic host endorsement
• High trust and credibility
• Personalized messaging
• Long-term brand association

Engagement: Highest trust and authenticity

Interactive Voice Ads

Voice-activated ads that respond to user commands and interactions

Duration:

Variable

Completion:

89%

Pricing:

$20-60 CPM

Best For:

Engagement campaigns, data collection

Features:

• Voice interaction capabilities
• Personalized responses
• Data collection opportunities
• Memorable brand experiences

Engagement: Interactive, memorable experience

Companion Display Ads

Visual ads that accompany audio content on screens and apps

Duration:

Static or animated

Completion:

85%

Pricing:

$5-20 CPM

Best For:

Brand reinforcement, visual products

Features:

• Visual brand reinforcement
• Clickable call-to-action
• Multi-sensory engagement
• Cost-effective reach

Engagement: Multi-sensory experience

Programmatic Audio

Automated audio ad buying across multiple platforms and inventory

Duration:

15s, 30s, 60s

Completion:

91%

Pricing:

$6-30 CPM

Best For:

Scale campaigns, performance marketing

Features:

• Real-time bidding
• Cross-platform reach
• Advanced targeting
• Performance optimization

Engagement: Scalable, targeted reach

Audio Measurement Solutions

Audio Attribution

Track audio ad exposure to online and offline conversions

Coverage:200M+ audio exposures tracked

Accuracy:92% attribution accuracy

Latency:Real-time tracking

Capabilities:

• Audio fingerprinting technology
• Cross-device attribution
• Store visit attribution
• Online conversion tracking
• Brand lift measurement

Data Types:

• Audio ad exposure confirmation
• Cross-device user journeys
• Conversion paths and touchpoints
• Store visits and purchases
• Brand awareness and recall

Benefits:

• Prove audio advertising ROI
• Optimize campaign performance
• Understand customer journeys
• Measure incremental impact

Voice Analytics

Advanced analytics for voice-activated advertising and interactions

Coverage:50M+ voice interactions

Accuracy:89% intent recognition

Latency:Real-time analysis

Capabilities:

• Voice command analysis
• Intent recognition and classification
• Sentiment analysis from voice
• Conversation flow optimization
• Voice engagement metrics

Data Types:

• Voice command patterns
• User intent and preferences
• Conversation completion rates
• Voice engagement duration
• Skill usage and retention

Benefits:

• Optimize voice experiences
• Understand user intent
• Improve conversation design
• Measure voice ROI

Audio Brand Safety

Ensure brand-safe audio content placement and monitoring

Coverage:1M+ audio content pieces

Accuracy:96% content classification

Latency:Real-time monitoring

Capabilities:

• Content classification and scoring
• Real-time content monitoring
• Keyword and topic filtering
• Sentiment analysis of content
• Advertiser suitability scoring

Data Types:

• Content safety scores
• Topic and keyword analysis
• Sentiment and mood classification
• Advertiser suitability ratings
• Content performance metrics

Benefits:

• Protect brand reputation
• Ensure suitable content placement
• Avoid controversial content
• Maintain brand standards

Cross-Platform Audio Measurement

Unified measurement across all audio platforms and devices

Coverage:All major audio platforms

Accuracy:94% cross-platform accuracy

Latency:Daily reporting

Capabilities:

• Cross-platform reach and frequency
• Deduplicated audience measurement
• Platform performance comparison
• Unified reporting dashboard
• ROI optimization recommendations

Data Types:

• Cross-platform reach metrics
• Frequency and overlap analysis
• Platform-specific performance
• Audience composition data
• Cost efficiency comparisons

Benefits:

• Holistic campaign view
• Optimize platform mix
• Eliminate audience overlap
• Maximize reach efficiency

Audio Audience Insights

Podcast Enthusiasts (Ages 25-44)

Size: 104M listeners

Characteristics:

• Highly educated and affluent
• Early technology adopters
• Brand conscious and loyal
• Active social media users
• High engagement with content

Listening Behavior:

• Regular podcast consumption (5+ hours/week)
• Subscribe to multiple shows
• Listen during commutes and workouts
• High completion rates (80%+)
• Actively seek new content

Marketing Opportunities:

• Technology and innovation products
• Professional services and education
• Health and wellness brands
• Financial services and investments
• Premium lifestyle products

Ad Preferences:

• Host-read endorsements preferred
• Relevant and valuable content
• Authentic brand messaging
• Educational and informative ads
• Exclusive offers and discounts

Music Streamers (Ages 18-34)

Size: 180M listeners

Characteristics:

• Digital natives and mobile-first
• Price-sensitive but willing to pay for ad-free
• Social and sharing-oriented
• Trend-conscious and fashion-forward
• Multi-tasking while listening

Listening Behavior:

• Daily music streaming (3+ hours)
• Playlist creation and sharing
• Discovery through algorithms
• Background listening while working
• Mobile-first consumption

Marketing Opportunities:

• Fashion and lifestyle brands
• Entertainment and events
• Food and beverage companies
• Mobile apps and services
• Youth-oriented products

Ad Preferences:

• Short, catchy audio ads
• Music and entertainment related
• Visual companion ads
• Social media integration
• Trendy and current messaging

Voice Assistant Users (Ages 35-55)

Size: 125M users

Characteristics:

• Smart home early adopters
• Convenience and efficiency focused
• Higher household income
• Family-oriented and busy lifestyles
• Privacy-conscious but willing to share data for value

Listening Behavior:

• Voice commands for information and control
• Smart home device integration
• Hands-free interaction preference
• Quick information seeking
• Routine-based usage patterns

Marketing Opportunities:

• Smart home and IoT products
• Home services and automation
• Family products and services
• Time-saving solutions
• Local businesses and services

Ad Preferences:

• Helpful and informative responses
• Local and relevant information
• Voice-optimized interactions
• Privacy-respecting approaches
• Value-driven messaging

Technical Specifications

Audio FormatsMP3, AAC, WAV, OGG

Bitrate Support128-320 kbps

Ad Lengths15s, 30s, 60s

Targeting Options50+ parameters

MeasurementReal-time analytics

Brand SafetyContent verification

💡 Pro Tip

Combine host-read sponsorships with programmatic audio for maximum reach and authenticity. Use voice analytics to optimize interactive audio experiences and measure true engagement.

Key Features

Premium podcast inventory

Streaming audio platforms

Voice-activated advertising

Advanced audio targeting

Real-time optimization

Cross-platform measurement

Audio Ad Tag Integration

/* Audio Ad VAST Tag */

<Ad>

<AdSystem>IMC Audio</AdSystem>

audio.mp3

</StaticResource>

</NonLinear>

</NonLinearAds>

</Creative>

</Creatives>

</InLine>

</Ad>

</VAST>

Performance Metrics

Completion Rate

92%

+35% vs display

Brand Recall

78%

+42% vs banner ads

Engagement Rate

85%

+58% vs video

Cost Efficiency

67%

Lower CPM vs video

Reach Engaged Audiences with Premium Audio Advertising

Access premium podcast inventory, streaming audio platforms, and voice-activated advertising to drive brand awareness and engagement through the power of audio.

Request Audio Demo Contact Audio Specialists