Connected TV
Connected TV AdsPremium Streaming TV Advertising
Reach cord-cutters and streaming audiences with precision targeting, household-level data, and premium brand-safe environments.
CTV Campaign Dashboard
Netflix
2.3M
Impressions
Disney+
1.8M
Impressions
Hulu
1.5M
Impressions
Paramount+
1.2M
Impressions
Household Targeting Active
Income: $75K+Age: 25-54FamiliesCord-cutters
Campaign Performance
95% Completion Rate
+28% vs linear TV
• Premium streaming inventory
• Household-level targeting
• Cross-device measurement
• Brand-safe environments
CTV Platform Inventory
Streaming Services
Premium ad-supported streaming platforms with high-quality content
Netflix (with ads)
Audience:230M+ subscribers
Viewability:98%
Completion:94%
Content:
Original series, movies, documentaries
Demographics:
Adults 18-54, affluent households
Ad Formats:
Pre-rollMid-rollSponsored content
Targeting: Behavioral, demographic, contextual
Disney+ (with ads)
Audience:150M+ subscribers
Viewability:97%
Completion:96%
Content:
Disney, Marvel, Star Wars, Pixar
Demographics:
Families, adults 25-49
Ad Formats:
Pre-rollMid-rollPause ads
Targeting: Family-based, interest-based
Hulu
Audience:48M+ subscribers
Viewability:96%
Completion:93%
Content:
Current TV shows, originals
Demographics:
Adults 18-49, cord-cutters
Ad Formats:
Pre-rollMid-rollInteractive
Targeting: Advanced audience segments
Paramount+
Audience:67M+ subscribers
Viewability:95%
Completion:92%
Content:
CBS shows, sports, news
Demographics:
Adults 25-54, sports enthusiasts
Ad Formats:
Pre-rollMid-rollLive sports
Targeting: Sports fans, news viewers
Smart TV Platforms
Operating systems and platforms built into smart TVs
Samsung TV Plus
Audience:88M+ monthly users
Viewability:99%
Completion:91%
Content:
Free streaming channels
Demographics:
Broad reach, all demographics
Ad Formats:
Traditional spotsInteractive
Targeting: Device-based, viewing behavior
LG Channels
Audience:45M+ monthly users
Viewability:98%
Completion:90%
Content:
Curated free content
Demographics:
Tech-savvy households
Ad Formats:
Video adsDisplay overlays
Targeting: Household demographics
Roku Channel
Audience:70M+ active accounts
Viewability:97%
Completion:93%
Content:
Movies, TV shows, live TV
Demographics:
Cord-cutters, value-conscious
Ad Formats:
Video adsSponsored content
Targeting: Advanced audience data
Live TV Streaming
Live television streaming services with real-time advertising
YouTube TV
Audience:8M+ subscribers
Viewability:96%
Completion:89%
Content:
Live TV channels, sports
Demographics:
Cord-cutters, sports fans
Ad Formats:
Traditional spotsAddressable
Targeting: Google audience data
Sling TV
Audience:2.5M+ subscribers
Viewability:95%
Completion:88%
Content:
Live TV packages
Demographics:
Budget-conscious, younger adults
Ad Formats:
Linear spotsVOD
Targeting: Package-based, behavioral
FuboTV
Audience:1.4M+ subscribers
Viewability:97%
Completion:91%
Content:
Sports-focused live TV
Demographics:
Sports enthusiasts, affluent
Ad Formats:
Live spotsInteractive
Targeting: Sports interest, demographics
Advanced Targeting Capabilities
Household-Level Targeting
Target specific households with precision using deterministic data
Accuracy:95% household match rate
Scale:120M+ households
Privacy:Privacy-compliant, anonymized
Data Source:Set-top box data, smart TV data, first-party data
Capabilities:
- • Household income and demographics
- • Purchase behavior and brand affinity
- • Life stage and family composition
- • Geographic location and DMA
- • Viewing habits and content preferences
Behavioral Targeting
Target based on viewing behavior and content consumption patterns
Accuracy:92% behavioral prediction
Scale:200M+ viewing profiles
Privacy:Opt-in based, transparent
Data Source:ACR data, streaming analytics, viewing logs
Capabilities:
- • Genre preferences and viewing time
- • Binge-watching patterns
- • Channel loyalty and switching
- • Ad engagement history
- • Cross-platform viewing behavior
Contextual Targeting
Target based on content context, genre, and viewing environment
Accuracy:98% content classification
Scale:1M+ content pieces analyzed
Privacy:No personal data required
Data Source:Content metadata, AI analysis, editorial tags
Capabilities:
- • Content genre and category
- • Program type and rating
- • Viewing time and daypart
- • Content mood and sentiment
- • Brand safety verification
Advanced Audience Segments
Pre-built and custom audience segments for precise targeting
Accuracy:89% segment accuracy
Scale:500+ pre-built segments
Privacy:GDPR and CCPA compliant
Data Source:Third-party data, first-party integration, AI modeling
Capabilities:
- • Life stage segments (new parents, empty nesters)
- • Interest-based segments (auto intenders, travelers)
- • Behavioral segments (cord-cutters, binge-watchers)
- • Lookalike audiences based on customers
- • Custom segments from first-party data
CTV Ad Formats
Pre-Roll Video
Video ads that play before the main content starts
Duration:
15s, 30s
Completion:
94%
Pricing:
$15-45 CPM
Best For:
Brand awareness, product launches
Features:
- • Guaranteed viewability
- • High completion rates
- • Premium content adjacency
- • Skip-protection options
Engagement: High attention, brand building
Mid-Roll Video
Video ads that play during natural breaks in content
Duration:
15s, 30s, 60s
Completion:
96%
Pricing:
$20-60 CPM
Best For:
Performance campaigns, conversions
Features:
- • Highest completion rates
- • Natural viewing experience
- • Premium inventory
- • Contextual relevance
Engagement: Highest engagement, captive audience
Post-Roll Video
Video ads that play after the main content ends
Duration:
15s, 30s
Completion:
78%
Pricing:
$8-25 CPM
Best For:
Retargeting, call-to-action
Features:
- • Cost-effective reach
- • Call-to-action focus
- • Retargeting opportunities
- • Incremental reach
Engagement: Lower completion, cost-effective
Interactive Ads
Engaging ads with interactive elements and viewer participation
Duration:
30s, 60s
Completion:
89%
Pricing:
$25-75 CPM
Best For:
Engagement campaigns, data collection
Features:
- • Interactive elements
- • Data collection capabilities
- • Enhanced engagement
- • Memorable brand experiences
Engagement: High interaction, memorable
Pause Ads
Static or video ads that appear when content is paused
Duration:
Static or 15s video
Completion:
85%
Pricing:
$10-30 CPM
Best For:
Brand awareness, non-disruptive messaging
Features:
- • Non-intrusive format
- • High visibility
- • User-initiated exposure
- • Cost-effective reach
Engagement: Non-intrusive, high visibility
Sponsored Content
Branded content integration within streaming platforms
Duration:
Variable
Completion:
92%
Pricing:
$30-100 CPM
Best For:
Brand storytelling, content marketing
Features:
- • Native content integration
- • High trust and engagement
- • Storytelling opportunities
- • Premium brand association
Engagement: Native experience, high trust
Advanced Measurement Solutions
Automatic Content Recognition (ACR)
Real-time measurement of ad exposure across smart TVs and streaming devices
Coverage:45M+ smart TV households
Accuracy:99% ad detection accuracy
Latency:Real-time reporting
Capabilities:
- • Real-time ad verification
- • Exact ad placement confirmation
- • Viewability measurement
- • Audience composition analysis
- • Competitive intelligence
Data Types:
- • Ad exposure and frequency
- • Audience demographics
- • Viewing duration and completion
- • Channel and program context
- • Device and platform identification
Benefits:
- • Precise measurement without cookies
- • Cross-platform view deduplication
- • Real-time campaign optimization
- • Detailed audience insights
Set-Top Box (STB) Data
Comprehensive viewing data from cable and satellite set-top boxes
Coverage:25M+ STB households
Accuracy:100% viewing accuracy
Latency:Next-day reporting
Capabilities:
- • Second-by-second viewing data
- • Channel changing behavior
- • DVR usage and ad skipping
- • Household viewing patterns
- • Long-term viewing trends
Data Types:
- • Exact viewing times and duration
- • Channel lineup and preferences
- • Ad exposure and avoidance
- • Household composition
- • Geographic and demographic data
Benefits:
- • Historical viewing patterns
- • Precise audience measurement
- • Ad effectiveness analysis
- • Competitive benchmarking
Cross-Device Attribution
Connect CTV ad exposure to actions across all devices and channels
Coverage:150M+ cross-device profiles
Accuracy:87% device linkage accuracy
Latency:Real-time attribution
Capabilities:
- • TV-to-digital attribution
- • Cross-device journey mapping
- • Incremental reach measurement
- • Conversion attribution
- • Brand lift measurement
Data Types:
- • Cross-device user journeys
- • Conversion paths and touchpoints
- • Incremental impact analysis
- • Brand awareness and recall
- • Purchase behavior changes
Benefits:
- • Complete customer journey view
- • True ROI measurement
- • Optimal budget allocation
- • Enhanced targeting precision
Brand Lift Studies
Measure the impact of CTV advertising on brand metrics and consumer behavior
Coverage:Custom survey panels
Accuracy:95% statistical confidence
Latency:Weekly reporting
Capabilities:
- • Brand awareness measurement
- • Purchase intent tracking
- • Ad recall and recognition
- • Brand perception analysis
- • Competitive brand comparison
Data Types:
- • Brand awareness lift
- • Purchase intent changes
- • Ad recall and message retention
- • Brand attribute associations
- • Competitive positioning
Benefits:
- • Quantified brand impact
- • Campaign optimization insights
- • Strategic planning data
- • ROI justification
CTV Audience Insights
Cord-Cutters (Ages 25-44)
Size: 45M households
Characteristics:
- • Tech-savvy and digitally native
- • Higher household income ($75K+)
- • Value convenience and control
- • Ad-tolerant for free/cheaper content
- • Multi-device content consumption
Viewing Behavior:
- • Binge-watching preferred
- • On-demand content focus
- • Mobile and tablet secondary screens
- • Social media engagement during viewing
- • Ad-supported content acceptance
Marketing Opportunities:
- • Technology and innovation products
- • Premium lifestyle brands
- • Financial services and investments
- • Home improvement and smart home
- • Subscription services and apps
Ad Preferences:
- • Relevant and personalized ads
- • Interactive and engaging formats
- • Short-form video content
- • Mobile-optimized experiences
- • Social media integration
Streaming Families (Ages 35-54)
Size: 38M households
Characteristics:
- • Family-focused content consumption
- • Budget-conscious but willing to pay for value
- • Multiple streaming subscriptions
- • Shared viewing experiences
- • Safety and educational content priority
Viewing Behavior:
- • Family co-viewing sessions
- • Educational and kids content
- • Weekend and evening viewing peaks
- • Multiple user profiles per household
- • Parental control usage
Marketing Opportunities:
- • Family products and services
- • Educational tools and toys
- • Food and beverage brands
- • Travel and entertainment
- • Health and wellness products
Ad Preferences:
- • Family-friendly content
- • Educational and informative ads
- • Value proposition focus
- • Safety and trust messaging
- • Multi-generational appeal
Premium Streamers (Ages 45-65)
Size: 28M households
Characteristics:
- • Higher disposable income ($100K+)
- • Quality content preference
- • Multiple premium subscriptions
- • Brand loyalty and trust important
- • Traditional TV viewing habits
Viewing Behavior:
- • Premium content and originals
- • News and documentary preference
- • Scheduled viewing patterns
- • Large screen viewing preference
- • Ad tolerance for premium content
Marketing Opportunities:
- • Luxury and premium brands
- • Financial and investment services
- • Travel and hospitality
- • Automotive and real estate
- • Health and wellness premium products
Ad Preferences:
- • High-quality production values
- • Sophisticated messaging
- • Brand heritage and trust
- • Longer-form storytelling
- • Premium brand associations
Technical Specifications
Video FormatsMP4, WebM, HLS, DASH
Resolution Support720p, 1080p, 4K UHD
Ad Lengths15s, 30s, 60s, 90s
Targeting PrecisionHousehold-level data
MeasurementACR, STB, Smart TV data
Brand SafetyPremium content only
💡 Pro Tip
Leverage household-level targeting combined with contextual data for optimal CTV campaign performance. Use ACR measurement for real-time optimization and cross-device attribution for complete ROI analysis.
Key Features
Premium streaming inventory
Household-level targeting
Cross-device measurement
Advanced audience insights
Real-time optimization
Brand-safe environments
VAST 4.0 Integration
/* VAST 4.0 CTV Ad Tag */
<VAST version="4.0">
<Ad>
<InLine>
<AdSystem>IMC CTV</AdSystem>
<Creatives>
<Creative>
<Linear>
<Duration>00:00:30</Duration>
</Linear>
</Creative>
</Creatives>
</InLine>
</Ad>
</VAST>
Performance Metrics
Completion Rate
95%
+28% vs linear TV
Brand Recall
73%
+45% vs digital video
Purchase Intent
68%
+52% vs traditional
Reach Efficiency
89%
+34% cost efficiency
Reach Streaming Audiences with Premium CTV Advertising
Access premium streaming inventory, household-level targeting, and advanced measurement to drive brand awareness and performance on Connected TV.