Programmatic Video
Programmatic Video AdsAutomated Video Advertising
Leverage real-time bidding, advanced targeting, and machine learning optimization to maximize video advertising performance and ROI.
Real-Time Bidding Dashboard
Bid Requests/sec
12.5K
+15% ↗
Win Rate
23.8%
+8% ↗
Avg CPM
$4.25
-12% ↘
Viewability
94.2%
+5% ↗
Active Targeting Parameters
Age: 25-44Interest: TechDevice: MobileLocation: US
Campaign Performance
87% Completion Rate
+32% vs industry avg
• Real-time bidding optimization
• Advanced audience targeting
• Fraud detection & prevention
• Cross-device campaign management
Programmatic Features
Real-Time Bidding (RTB)
Automated auction-based buying of video ad inventory in real-time
Technology:OpenRTB 2.5 protocol
Latency:<100ms bid response
Accuracy:99.2% bid accuracy
Volume:10M+ bid requests/second
Benefits:
- • Optimal price discovery
- • Instant campaign optimization
- • Reduced manual intervention
- • Scale across multiple exchanges
Optimization:
- • Machine learning bid algorithms
- • Historical performance data
- • Real-time performance feedback
- • Predictive modeling
Advanced Targeting
Precision audience targeting using first and third-party data
Technology:DMP integration, AI targeting
Latency:Real-time segment matching
Accuracy:95% targeting precision
Volume:500M+ user profiles
Benefits:
- • Higher engagement rates
- • Improved conversion rates
- • Reduced wasted impressions
- • Better ROI performance
Optimization:
- • Lookalike audience modeling
- • Behavioral pattern analysis
- • Cross-device identity resolution
- • Dynamic audience expansion
Dynamic Creative Optimization
Automated testing and optimization of video creative elements
Technology:AI-powered creative testing
Latency:Real-time creative serving
Accuracy:89% performance prediction
Volume:1000+ creative variations
Benefits:
- • Improved creative performance
- • Reduced production costs
- • Faster time to market
- • Data-driven creative decisions
Optimization:
- • A/B testing automation
- • Creative element analysis
- • Performance prediction models
- • Automated creative generation
Cross-Device Tracking
Unified user journey tracking across all devices and platforms
Technology:Identity graph, device fingerprinting
Latency:Real-time device matching
Accuracy:92% device linkage accuracy
Volume:2B+ device connections
Benefits:
- • Complete user journey view
- • Improved attribution
- • Reduced frequency capping issues
- • Better campaign optimization
Optimization:
- • Probabilistic matching algorithms
- • Deterministic ID linking
- • Privacy-compliant tracking
- • Cross-platform attribution
Advanced Targeting Capabilities
Demographic Targeting
Target users based on age, gender, income, education, and lifestyle
Accuracy:94% demographic accuracy
Updates:Real-time
Compliance:GDPR, CCPA compliant
Data Source:First-party data, census data, survey data
Targeting Parameters:
- • Age ranges (18-24, 25-34, 35-44, 45-54, 55+)
- • Gender (Male, Female, Non-binary)
- • Household income brackets
- • Education levels
- • Marital status and family size
Behavioral Targeting
Target based on user actions, interests, and online behavior patterns
Accuracy:91% behavioral prediction
Updates:Real-time
Compliance:Privacy-first approach
Data Source:Pixel tracking, app SDKs, partner data
Targeting Parameters:
- • Purchase history and intent
- • Website browsing behavior
- • Content consumption patterns
- • Search query analysis
- • App usage and engagement
Contextual Targeting
Target based on content context, keywords, and page categories
Accuracy:96% contextual relevance
Updates:Real-time
Compliance:Brand safety compliant
Data Source:NLP analysis, content categorization
Targeting Parameters:
- • Page content analysis
- • Keyword relevance scoring
- • Content category classification
- • Brand safety verification
- • Sentiment analysis
Geographic Targeting
Location-based targeting from country level to specific coordinates
Accuracy:98% location accuracy
Updates:Real-time
Compliance:Location privacy compliant
Data Source:GPS, IP geolocation, WiFi signals
Targeting Parameters:
- • Country, state, city targeting
- • ZIP code and postal code
- • Radius targeting around locations
- • DMA and Nielsen regions
- • Custom geographic boundaries
Device & Technology
Target specific devices, operating systems, and connection types
Accuracy:99% device identification
Updates:Real-time
Compliance:Privacy-compliant fingerprinting
Data Source:User agent analysis, device fingerprinting
Targeting Parameters:
- • Device type (mobile, tablet, desktop, CTV)
- • Operating system and version
- • Browser type and version
- • Connection speed and type
- • Screen size and resolution
Temporal Targeting
Time-based targeting for optimal campaign delivery timing
Accuracy:93% timing optimization
Updates:Hourly optimization
Compliance:Standard compliance
Data Source:Historical performance data, user patterns
Targeting Parameters:
- • Day of week and time of day
- • Seasonal and holiday targeting
- • User timezone optimization
- • Peak engagement windows
- • Event-based timing
Bidding Strategies
Cost Per Mille (CPM)
Bid based on cost per thousand impressions
Best For:Brand awareness campaigns, reach optimization
Average Cost:$2.50 - $8.00
Optimization:Viewability and reach maximization
Advantages:
- • Predictable costs
- • Maximum reach potential
- • Brand exposure focus
- • Simple campaign setup
Considerations:
- • No performance guarantee
- • Requires viewability optimization
- • May not drive direct actions
- • Quality varies by inventory
Key KPIs: Impressions, Reach, Frequency, Viewability
Cost Per View (CPV)
Pay only when video is viewed according to defined criteria
Best For:Video engagement campaigns, completion rate optimization
Average Cost:$0.10 - $0.30
Optimization:Video completion and engagement
Advantages:
- • Pay for actual views
- • Engagement-focused
- • Better ROI control
- • Quality traffic
Considerations:
- • Higher CPMs
- • Limited inventory
- • View definition variations
- • Platform dependencies
Key KPIs: Video views, Completion rate, Engagement rate, View-through rate
Cost Per Click (CPC)
Bid based on clicks and user interactions
Best For:Traffic generation, lead generation campaigns
Average Cost:$0.50 - $2.00
Optimization:Click-through rate and traffic quality
Advantages:
- • Performance-based pricing
- • Traffic generation focus
- • Measurable engagement
- • ROI optimization
Considerations:
- • Click fraud risks
- • Quality vs quantity balance
- • Landing page optimization required
- • Conversion tracking needed
Key KPIs: Clicks, CTR, Traffic quality, Conversion rate
Cost Per Acquisition (CPA)
Pay only when specific conversion actions are completed
Best For:Performance marketing, e-commerce, lead generation
Average Cost:$5.00 - $50.00
Optimization:Conversion rate and acquisition cost
Advantages:
- • Performance guarantee
- • ROI optimization
- • Risk mitigation
- • Clear attribution
Considerations:
- • Higher initial costs
- • Limited scale
- • Attribution complexity
- • Conversion tracking requirements
Key KPIs: Conversions, CPA, ROAS, LTV
Optimization Techniques
Machine Learning Optimization
AI-powered algorithms that continuously optimize campaign performance
Implementation:
- • Neural network bid optimization
- • Predictive audience modeling
- • Creative performance prediction
- • Automated budget allocation
Benefits:
- • 35% improvement in campaign performance
- • Reduced manual optimization time
- • Real-time decision making
- • Scalable optimization across campaigns
Data Requirements:
- • Minimum 1000 impressions for learning
- • Conversion tracking implementation
- • Historical performance data
- • Quality training datasets
Timeline: Optimization begins within 24-48 hours
Frequency Optimization
Optimal ad frequency management to maximize impact while avoiding fatigue
Implementation:
- • Cross-device frequency capping
- • Dynamic frequency adjustment
- • Audience fatigue detection
- • Optimal frequency modeling
Benefits:
- • 25% reduction in wasted impressions
- • Improved user experience
- • Higher engagement rates
- • Better brand perception
Data Requirements:
- • Cross-device user identification
- • Engagement tracking
- • Brand lift measurement
- • User feedback data
Timeline: Immediate implementation with ongoing optimization
Creative Rotation & Testing
Automated creative testing and rotation for optimal performance
Implementation:
- • A/B testing automation
- • Creative element analysis
- • Performance-based rotation
- • Dynamic creative assembly
Benefits:
- • 40% improvement in creative performance
- • Reduced creative fatigue
- • Data-driven creative decisions
- • Faster creative optimization
Data Requirements:
- • Multiple creative variations
- • Performance tracking setup
- • Statistical significance thresholds
- • Creative asset library
Timeline: Results visible within 3-7 days
Dayparting Optimization
Time-based campaign optimization for maximum efficiency
Implementation:
- • Hourly performance analysis
- • Timezone-aware optimization
- • Seasonal adjustment algorithms
- • Peak performance identification
Benefits:
- • 30% improvement in cost efficiency
- • Better audience targeting
- • Reduced competition during off-peak
- • Improved campaign ROI
Data Requirements:
- • Historical time-based performance
- • Audience activity patterns
- • Competitive landscape data
- • Business objective alignment
Timeline: Optimization active within 1 week
Fraud Prevention
Pre-Bid Filtering
Real-time traffic quality assessment before bid submission
Technology: Machine learning algorithms, blacklist databases
Effectiveness: 95% fraud detection accuracy
Implementation:
- • IP reputation analysis
- • Device fingerprint verification
- • Traffic pattern analysis
- • Behavioral anomaly detection
Benefits:
- • Prevents wasted ad spend
- • Improves campaign performance
- • Protects brand reputation
- • Ensures quality traffic
Post-Impression Analysis
Detailed analysis of delivered impressions for fraud detection
Technology: Advanced analytics, pattern recognition
Effectiveness: 98% fraud identification rate
Implementation:
- • Viewability measurement
- • Engagement pattern analysis
- • Geographic anomaly detection
- • Time-based fraud indicators
Benefits:
- • Comprehensive fraud detection
- • Detailed reporting and insights
- • Continuous learning and improvement
- • Refund and credit processing
Third-Party Verification
Independent verification through certified fraud detection partners
Technology: IAS, MOAT, DoubleVerify integration
Effectiveness: 99% verification accuracy
Implementation:
- • Real-time verification pixels
- • Independent measurement
- • Cross-verification protocols
- • Standardized reporting
Benefits:
- • Industry-standard verification
- • Independent validation
- • Comprehensive fraud protection
- • Transparent reporting
Technical Specifications
Video FormatsMP4, WebM, MOV, AVI
Bidding ProtocolOpenRTB 2.5, VAST 4.0
Targeting Options50+ parameters
Real-time OptimizationMachine learning algorithms
Fraud ProtectionIAS, MOAT, DoubleVerify
Viewability StandardsIAB/MRC compliant
💡 Pro Tip
Combine multiple targeting parameters and use machine learning optimization for best performance. Start with broader targeting and let AI narrow down to optimal audiences.
Key Features
Real-time bidding optimization
Advanced audience targeting
Cross-device campaign management
Fraud detection and prevention
Dynamic creative optimization
Comprehensive analytics dashboard
RTB Integration
/* OpenRTB 2.5 Bid Request */
{
"id": "bid-request-123",
"imp": [{
"video": {
"mimes": ["video/mp4"],
"minduration": 15,
"maxduration": 30
}
}]
}
Performance Metrics
Completion Rate
87%
+32% vs traditional
CTR
2.8%
+145% vs traditional
Viewability
94%
+28% vs traditional
Cost Efficiency
45%
+45% savings vs traditional
Scale Your Video Advertising with Programmatic Technology
Leverage AI-powered optimization, real-time bidding, and advanced targeting to maximize your video advertising ROI.