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Incentivized Format

Rewarded Video Ads

Opt-in video advertisements that reward users with in-app benefits. The perfect balance of user experience and monetization with industry-leading completion rates.

Interactive Demo

Mobile Game Interface
💰
250
❤️
2/5

Game Over!

You ran out of lives

Watch Video
Get +2 Extra Lives
Rewarded Video Player
30-second video ad
Reward: +2 Lives
00:15 remaining

• User chooses to watch

• Clear reward preview

• Seamless integration

Popular Reward Types

💰

In-Game Currency

Coins, gems, or virtual money

Usage:68%
Engagement:9.2/10
❤️

Extra Lives/Energy

Additional gameplay opportunities

Usage:45%
Engagement:8.8/10
🔓

Premium Content

Unlock features, levels, or items

Usage:38%
Engagement:8.5/10

Time Bonuses

Skip wait times or speed up processes

Usage:29%
Engagement:7.9/10

Performance by App Category

Mobile Games

Highest performing category with premium rewards

Revenue per User:$4.20 RPU
Completion Rate:96%

Utility Apps

Premium features and ad-free experiences

Revenue per User:$2.80 RPU
Completion Rate:89%

Entertainment

Content unlocks and subscription trials

Revenue per User:$3.10 RPU
Completion Rate:92%

Technical Specifications

Video Length15-30 seconds
File FormatsMP4, MOV, WebM
Resolution1920x1080 (Full HD)
Aspect Ratio16:9, 9:16, 1:1
Max File Size50MB
AudioRequired with clear narration

💡 Best Practice

Keep videos engaging from the first second. Users can skip after 5 seconds, so hook them immediately with compelling visuals and clear value proposition.

Key Features

Opt-in user experience
High completion rates
Premium CPM rates
Enhanced user retention
Cross-platform compatibility
Real-time analytics

Integration Options

SDK Integration
Native mobile app integration with full control
Mediation Partners
AdMob, MoPub, ironSource, and more
Server-to-Server
Secure reward validation and delivery

Performance Metrics

Completion Rate

94.2%
+78% vs standard video

User Retention

85.7%
+45% vs standard video

Revenue per User

$3.42
+67% vs standard video

Engagement Score

8.9/10
+52% vs standard video

Implementation Best Practices

User Experience

  • • Clearly communicate the reward value
  • • Offer rewards at natural break points
  • • Provide skip option after 5 seconds
  • • Show progress indicators during video
  • • Deliver rewards immediately after completion

Technical Implementation

  • • Implement server-side reward validation
  • • Cache videos for offline availability
  • • Track completion and engagement metrics
  • • Handle network interruptions gracefully
  • • Optimize for different screen sizes

Maximize App Revenue with Rewarded Videos

Start monetizing your mobile app with user-friendly rewarded video ads that boost engagement and retention.