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Vertical Format

Wide Skyscraper Ads(160x600)

Tall vertical banner format perfect for sidebar placements. Provides extended real estate for brand storytelling and product showcases with high visibility.

Live Placement Demo

Desktop Website Layout
Article Title
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• Vertical storytelling space

• Multiple content sections

• Strong visual hierarchy

Content Types & Performance

Product Showcase

Multiple products displayed vertically

Usage:42%
Avg. CTR:0.31% CTR

Brand Story

Sequential brand narrative from top to bottom

Usage:28%
Avg. CTR:0.26% CTR

Feature Highlights

Key benefits listed with icons and descriptions

Usage:35%
Avg. CTR:0.29% CTR

Video Preview

Video thumbnail with play button and description

Usage:18%
Avg. CTR:0.38% CTR

Placement Strategies

Right Sidebar

Primary placement alongside main content

Visibility:89%
Engagement:3.8s
Best for: Brand awareness and product showcases

Left Navigation

Early visibility before content consumption

Visibility:92%
Engagement:4.2s
Best for: High-priority campaigns and promotions

Content Break

Integrated within long-form content

Visibility:76%
Engagement:3.2s
Best for: Contextual and native-style advertising

Design Elements

Vertical Hierarchy

Organize content from top to bottom with clear flow

+35% Engagement

Brand Logo Placement

Position logo at top or bottom for maximum recognition

+28% Brand Recall

Progressive Disclosure

Reveal information gradually down the vertical space

+22% Click-through

Strong CTA Button

Place prominent call-to-action in lower third

+31% Conversions

Technical Specifications

Dimensions160 x 600 pixels
File FormatsJPG, PNG, GIF, HTML5
Max File Size200KB
AnimationMax 30 seconds loop
Aspect Ratio4:15 (Vertical)
Load Time<3 seconds

💡 Design Tip

Use the vertical space to tell a story. Start with attention-grabbing visuals at the top, present key benefits in the middle, and end with a strong call-to-action.

Key Features

High visibility placement
Extended brand exposure
Vertical storytelling space
Desktop-optimized format
Premium positioning
Rich media capabilities

CSS Implementation

/* Wide Skyscraper Styles */
.wide-skyscraper {
width: 160px;
height: 600px;
position: sticky;
top: 20px;
margin: 0 auto;
}

Performance Metrics

Average CTR

0.28%
+8% vs standard banner

Viewability

82.3%
+12% vs standard banner

Brand Recall

48%
+22% vs standard banner

Dwell Time

4.2s
+18% vs standard banner

Optimization Best Practices

Visual Design

  • • Use vertical visual flow and hierarchy
  • • Maintain consistent brand colors throughout
  • • Include white space for better readability
  • • Use high-contrast colors for text and buttons
  • • Optimize images for fast loading

Content Strategy

  • • Lead with compelling headline or offer
  • • Use bullet points for key benefits
  • • Include social proof or testimonials
  • • Place CTA in the lower third for best results
  • • Test different content arrangements

Launch High-Impact Skyscraper Campaigns

Maximize brand visibility with premium vertical advertising space that captures attention and drives results.